Работа в России, вакансия - Marketing manager • Ташкент - id457

MAIN PURPOSE OF THE JOB

Lead Marketing strategy for each Central Asia market, supporting GM in effectively organizing marketing team/ dealers to achieve sales targets and GD in product/ market surveys for SC/ Manufacturer.

KEY DUTIES AND TASKS

ATL marketing

• Total supervision of annual media commitments in-line with budget limits and historical practice
• annual media-calendar & budget planning by model and country
• Image and tactical campaigns planning in line with marketing calendar, campaign budget approval, agency briefing, media KPIs setting
• Supervision and optimization of media plans based on real-time media KPIs tracking
• Post-campaign reports analysis and identification of improvement areas
• National media audit planning and execution
• Cross- channel 360 projects initiation and management
• Assistance in creative assets development, adaptation and placement
• Initiation of internal project approval document and signature
• Department budget keeping
• Timely collection of creative overview reports
• Monthly control of closing documents provision
• Carrying out Supplier selection procedures when required
• Maintaining regular inventory of creative assets (usage rights duration, validity, etc.)

Event-management/ BTL Marketing

• Establishment and maintenance of BTL and integrated projects for brand: market product launches, test-drives.
• Execution of partnership projects: develop creative solutions to ensure beneficial brand presence & respectful targets achievement, plan & run digital focused integrated campaigns
• Preparing budgets and ensuring adherence
• Run all communication within the project, interact with relevant departments, suppliers. Regular reporting on project progress, results and ensure post-event follow-up.
• Prepare all project documentation: briefs, scenario, timeline, cost estimation etc.
• Maintenance of accurate financial documentation (procurement documents, contracts, invoices, payment process steering) due to corporate guidelines

Digital marketing

• Plan and execute all marketing campaigns and new model launches on web-site
• Model pages and landing pages development
• Website support according to company business needs (regular updates of prices and special offers, approval with all departments)
• Web services development & support
• Regular website analytics, testing and updates in order to increase website efficiency (Yandex and Google analytics)
• Set up new lead generating and tracking tools in close cooperation with CRM, media and dealer marketing teams
• Digital projects management in support of new model launches and brand campaigns (video production, landing pages, contests, bloggers)
• Reporting, documents flow
• SMM pages development
• CEO optimization

Product positioning

• Participating in product strategy creation and implementation
• Analysing competitive products, pricing (CEP analysis).
• Collect and analyse market data on sales/ import and participate in Business planning for Sales portion (including RD creation, CEP and OAP preparation/ update).
• Creating pricing strategy for model line-up (short-term)

Development

• Creating 3-5 years product strategy and update with manufacturer
• Developing and updating Dealer Facility guidelines/ coordination of dealer development strategies and renovations
• Creating pricing strategy for model line-up (long-term)
• Participating in fleet deals/ supporting product preparation for unordinary deals.
• Contributing to achieve monthly or annual sales targets.
• Support collaboration in a team and coach less experienced colleagues
• Organize work of subordinates and develop them

Assistant to General Director

• Analysing market data and provide regular reports to GD
• Preparing market reports and product surveys to manufacturer
• Organizing and participating in meetings with incoming business guests
• Fulfilling special tasks requested by general director

REQUIRED SKILLS AND QUALIFICATIONS

• Ability to work on own initiative as a member of the team.
• Critical and logical thinking.
• Fluent English verbal and written skills.
• Experience in website management /content management systems / SMM /CEO area / web analytics (GA, Yandex).
• Project management skills and good self-management.
• Advanced skill of Excel (finance area preferable) and PowerPoint.
• More than 5 years of work experience.
• Working experience in automotive industry is a plus.