Работа в Москве, вакансия - Marketing Projects Lead/Руководитель маркетинговых проектов • Москва - id445

Philip Morris International Affiliates in Russia is one of the world’s leading tobacco companies. We’ve fundamentally transformed our business to deliver a smoke-free future.

We’re looking for team member who will lead brand building projects development from scratch of creative idea exploration till execution and results & learnings collection.

Brand building inititiatives include, but are not limited to specific projects:

• BR Uplifted Experience & special own events for Q Club members
• LAMP & Plug-ins activations

We’re looking for a curious person with a high level of ownership yet strong team player who will collaborate across the company functions (Omni, Legal & CA, Taxation, EHSS, Internal Control, Internal Comms) to develop meaningful and purposeful comms & engagement campaigns based on LANU insights and market trends and matching all TCL & PR Policies requirements.

In your future position you will be responsible for:

• Creative exploration & independent development of content & activation toolboxes considering brand global campaigns and guidelines and market-trends to achieve defined objective of emotional bonding with LAU (creative idea, narratives, consumer-focusing messages, mechanics offline and online in own brand channels focused, set up of success metrics, employee engagements and 3rd parties activations, internal comms)
• Deployment & execution of toolboxes omnichannel implementation in collaboration with cross functional teams (SFP Digital, Consumer programs, UX, Legal & CA, Omnichannel) to ensure product toolboxes are fully omni-channel integrated and consistent with brand guidelines & legal requirements
• Creative exploration, deployment and execution of brand pool book framework development and evolution considering brand global campaigns and guidelines and market learnings from previous waves (big idea, narrative creations, organization of foto and video-shootings from a scratch till post-production and implementation of materials omnichannel)
• Manage creative agencies by providing clear and solid briefs, outlining strategy, what has to be accomplished, the scope of assignments and deadlines
• Manage and lead projects timelines and ensure all required project checkpoints and follow-ups within PMSM and with 3rd parties
• Monitor and evaluate progress and LANU-reaction on the implemented activities toward objectives on-going basis, adapting priorities and marketing actions according to results and learnings (in collaboration with UX team)
• Support BM in brand building strategy preparation preparation and lead development of support activities that contribute to achieve business targets and building brand equity
• Manage income / outcome tasks and priorities within Jira tool across PMSM Organization
• Manage and track budget split among activities the employee is responsible (analyze the efficiency and cost-effectiveness of the marketing activities carried out) and manage PO’s creation
• Manage solid recording of all required approvals in dedicated registry considering all initiatives aligned with PMSM policies and TCL guideline

Essential basics (WHAT):

Brand management/ Marketing / PR / Advertising degree & experience with proven ability to build impactful consumer-facing communication / programs with tangible value as a must (at least 1 year)

Specific skills & experiences as must:

• Project management
• Deep Understanding of Digital / SM comms specifics and ability to develop trendy and solid CX and content for digital channels
• Creative mechanics development, copywriting and multimedia content development with digital agencies
• Ability to manage 3rd parties (agencies, services providers) and to delegate tasks, parts of the projects and projects itself for better contribution
• The candidate should be ready to deal with ambiguity, have creative mind coupled with good sense of language and style, premium segment brands (category) understanding
• English – B2, Russian – fluent (literature skewed)

Essential basics (HOW):

• Strong project management yet creative mind and entrepreneurial spirit.
• Ability to take responsibility and be proactive, to perform with a high level of ownership and autonomy
• Native user of SM / digital tools (Telegram, Digital media, VKontakte and all relevant others)
• Manage multitasking
• Results-oriented yet driven by PMI DNA behavior demonstrating in everyday work inside & outside the Organization
• Curious mindset of brand-building evangelist and trendwatcher
• Learning-on-the fly while bringing expertise or fresh point of view to the team

Conditions:

• Financial Welbeing: 13th salary, corporate pension program, additional payment for employees having 3 children or more
• Hybrid SMART Work Model which provides for the possibility of alternating between work in the Company office and remote work
• Actual learning programs focusing on leadership and functional skills development
• Voluntary Health Insurance with dentistry from the start of employment, 3 programs of life and health insurance (incl. spouses and kids)
• Additional days off (wedding, childbirth, other personal events)
• Opportunity to join one of employee sporting teams (hockey, soccer, running clubs, volleyball, yoga, etc.) or organize one of yours
• Social and charity events