Работа в Москве, вакансия - Group Head Social Media UA (TikTok & Snapchat) • Москва - id326

Your missions will be the following: ● Develop and implement scalable user acquisition strategies across Snapchat and TikTok for diverse industries, including fintech, mobile apps, and gaming. ● Lead and mentor a team of User Acquisition Managers specializing in Snapchat and TikTok. ● Manage team performance by setting and overseeing individual KPIs, allocating resources effectively and fostering skill development within the team. ● Monitor and support team efforts in managing key performance metrics (CPI, CAC, ROAS, retention rates). ● Provide expert guidance and innovative solutions to tackle complex UA challenges effectively. ● Build and maintain strong, strategic relationships with Snapchat and TikTok representatives. ● Stay ahead of industry trends by conducting in-depth competitive analysis and market research. ● Drive thought leadership and expertise in Snapchat and TikTok advertising within the company. ● Guide the evolution and improvement of the company’s social media advertising products and consulting services. ● Collaborate with senior stakeholders to ensure UA initiatives align with overarching business objectives. Requirements: ● At least 4-5 years of experience in User Acquisition (UA), with proven success managing campaigns on Snapchat and TikTok. ● Team management experience ● Proven expertise with Snapchat' s advertising platform. ● Prior experience working in the fintech, apps& games industry, preferably with utilities - familiarity with trends, user behavior, and industry-specific metrics and KPIs. ● Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies. ● Hands-on experience with MMPs such as Appsflyer and Adjust experience with other MMPs and Firebase is a plus. ● A data-driven mindset, with the ability to generate insights, leverage data and metrics to create actionable plans, optimize campaigns, and drive results. ● Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals, and meeting timelines in a dynamic and fast-paced environment. ● Knowledge of Monetization strategies is nice to have. ● B2+ English.