Вакансия • Senior Brand Manager Gum, Алматы
Job responsibilities:
Brand Management:
- Lead development of Orbit® strategy & deployment in CEAB& Türkiye unit. Lead creation and implementation of brand activities, and product pipeline in line with the S& OP+ cycle according to the stages process.
- Ensure the excellence of brand activity execution via effective cross-functional
cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews. - Oversee and recommend the Orbit® portfolio pricing strategy in partnership with the strategic revenue team.
- Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
- Get and incorporate learnings from other markets. Create networking with other markets in order to share ideas and implement activities where applicable.
- Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
- Co-lead Orbit® category reviews in CEAB& Türkiye together with Category teams.
Control the media and consumer promotional budget spent according to ROI guidance and key brand priorities.
Media:
- Co-lead media strategy development and plans for Orbit® to maximize Reach, increase ROI on media spend, and ensure an effective and efficient media mix.
- Context and Scope.
- Co-lead with Gum Portfolio and Activation Head long-term strategy and pipeline
development. - Establish and control brand standards in the areas of product, packaging, and
communication and recommend actions when needed. - Develop and gain approval for annual brand plans in line with the Bars strategy.
Create networking with other markets in order to share ideas and implement regional activities. - Own brand category data and activities analysis on an ongoing basis and recommend corrective actions if needed.
Requirements:
- Degree in Economics/ Marketing.
- Russian and English at an advanced level.
- Expert user of MS Office.
- Continuous data experience (i.e., Nielsen, GFK, Ipsos).
- 7-10 years of experience in FMCG brand marketing.
- Analytical skills and demonstrated ability to create a narrative from analysis/insights.
- Solid experience in portfolio management.
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our inhouse Mars University.
- An industry competitive salary and benefits package, including company bonus.
ПОДЕЛИТЬСЯ
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Работа в городах России - свежие вакансии (469923) на Kit-Jobs.Ru: Вакансия работодателя • Марс - Senior Brand Manager Gum, Алматы. Здесь Вы можете ознакомиться с вакансией работодателя бесплатно онлайн.
Наш портал является бесплатным онлайн сервисом поиска работы по базе вакансий от прямых работодателей, по размеру заработной платы и прочим параметрам в регионе Алматы. На портале также имеются такие разделы как: ежедневно обновляемая база свежих вакансий по всем городам России, юридические консультации, сервисы, форма для создания резюме онлайн в формате .DOC, новости рынка труда России и другие разделы.