Jobs, fresher vacancy - Email Marketing Specialist • UK

Company: Teya

UK

Job DescriptionYour MissionIn the Email Marketing Specialist role, your mission is to improve customer lifetime value by designing, building, deploying and optimising our direct communications to customers, through email, WhatsApp, SMS and push.Delivers on a CRM strategy that improves the customer experience for Teya members, progressively improving our delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through our product experience (including banners, push, content cards and more)Creates and manages CRM campaigns in HubSpot, designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insightsSupporting the launch of new products and features, and activating CRM campaigns to existing members to drive cross-sell of Teya’s product suite, including Business Account, Cash Advance and E-POSCollaborates with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar and ongoing processes, and delivers against our intake process for CRM communication supportEngages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and contentWorks closely with the brand team to ensure the brand and tone of voice is represented through all customer communications