Jobs, fresher vacancy - Email Marketing Executive • West Yorkshire

Company: Civica UK Ltd

West Yorkshire

Are you an open, dynamic and bright email marketer? We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local government to central government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.We have aspirations to be a GovTech champion everywhere we work across the world, and we need talented people to help us get there. This is an exciting opportunity for an open, dynamic and bright marketing professional to join our highly skilled Marketing Campaigns team as the Email Campaign Executive. Working collaboratively with the rest of the team, as well as marketing business partners, marketing operations team, product marketing team, branding and PR, you will spearhead and own email marketing campaigns aimed at driving new business and MQL generation. You’ll plan, develop and execute engaging email marketing initiatives: collaborate with the marketing operations team to define copy and design needs; conduct A/B testing and evaluate most effective strategies; identify and maintain target segmentation lists; chart customer journeys and embed automation flows. RequirementsThis is an excellent career development opportunity for a marketing professional looking to bring what they’ve learned in previous jobs and carve out a new role they can truly make their own. The ideal candidate will have: Proven campaign marketing expertise with a collaborative working style: 3+ years’ experience, preferably in B2B tech/SaaS market Working knowledge of email best practice – including strategy and tactics, experience of email marketing platforms and CRM systems – with a record of delivering successful campaigns that deliver strong results Formidable project management and problem-solving skills with the ability to deliver to timelines and on budget Highly analytical and data driven decision making, comfortable in utilising metrics and tools to inform decision making Excellent communication skills, and the ability to effectively engage and influence stakeholders BenefitsWhy You’ll Love Working with Us As a company, we’re passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.  We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect: Diversity & Inclusion: We’re all different—and we love this about us. We provide an inclusive, safe, and welcoming environment to all Civicans, new and old. Focus on Learning: There are heaps of opportunities to help you grow and be your best. We encourage you to drive your personal development and career. Giving Culture: We encourage you to "give back" with benefits such as our Days of Difference leave, where you can volunteer for a charity of your choice. Flexible Work: We have the technology and tools to support you working in our hybrid environment.